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UK Hotels Are Losing Business Because Of Poor Internet Connectivity

Published: 21st April 2012 09:44

BroadbandHotels throughout the UK may find themselves counting the cost of a poor internet connection, a leading provider has warned, with many businesses losing customers and subsequently repeat business as a result.

James Pink, of telecommunications experts PinkConnect, is warning hoteliers that customers need to be able to connect to the internet whenever and wherever they are, and that customers are increasingly choosing where to eat, sleep and spend their money based on a good Wi-Fi connection.

PinkConnect, who work closely with the hospitality sector, have found that venues are beginning to discover just how disastrous it can be for their business to have a very slow internet connection, or no wireless internet service whatsoever.

"In today's digital age, people need to be able to access information quickly so it's more important than ever to ensure a strong, fast internet service for customers," explained James.

"One of our clients, the The Feathers Hotel in Woodstock, Oxfordshire. Last year, they had a Formula One team booked to stay with them, but when the guests discovered problems with Wi-Fi they simply walked out and looked for an alternative hotel.

"The team discovered faster Wi-Fi at another hotel nearby, so they withdrew their original booking. This cost our client £3,500 and left their hotel empty for the weekend. Subsequently, the F1 team never returned, which cost them even more in the long run. This is exactly the kind of situation that we are urging our clients to avoid."

ADSL connections are almost always subject to fair use policy or download limit. If hotels utilise these limited connections, the typical high downloads hotel guests use will exceed the ADSL download limit within a few days, leaving a painfully slow service until the limit resets the following month.

Connectivity problems can also be compounded if the hotel's Wi-Fi services don't cover every room.

Pink Connect have directly addressed these problems by creating a service which offers unlimited downloads for the hospitality sector, with a guarantee to fit and ensure total unlimited Wi-Fi coverage throughout the entire premises of any hotel for just £99 per month.

"We're blazing a trail to put an end to this problem and making it our mission to enable hotels to offer their customers a positive experience with technology and therefore, generate repeat business."

Call Roger Whittaker of Pink Connect in Milton Keynes on 01908 760 706 or visit www.pinkconnect.com for more information.

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