Will Britain once again follow the American trend?
|Author: carehomestoday||Published: 13th May 2009 16:10|
Will Britain once again follow the American trend? In the 1960’s care homes were few and far between, and going to one was then seen as a luxury, sadly that opinion has died off, and is now seen as more of inevitability than any real pleasure. With care homes and nursing homes on every nearly street, the market has squeezed to fit our ageing population. Sadly, so has the competitive nature of the industry. Smaller family run care businesses seem to be coming a thing of the past, as larger, luxurious and modern care facilities take the glimmer off smaller family run care homes that cannot compete. The term care village was labelled on the larger care facilities by American care providers in the late 40’s. America now offers over 300 care villages to its population, in comparison to Britain’s 20 or so. Smaller homes local to these large care villages have recently seen at least a dip in profit and in many cases closure. The American care industry is made up largely of care villages, that appear to offer everything a senior adult would wish for. The crippling fact is that Britain seems to going to the same way, lowering choice and taking smaller care homes out of business. However, can these care villages change the standard negative view of moving into full time care? The villages are often referred to as a hotel, as generally that is what they are like. They have a large range of activities and facilities, as well as 100’s of people to associate with at any time. The sad fact of business is that only the strong survive, and in this case if the market demands larger, newer quality homes or villages then that is what will be supplied. I think anyone in the industry would welcome a new change and a fresh face and opportunity to potential clients, of course care villages are not for everyone but then neither are smaller old fashioned homes. Watch this space.