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Castle Donington Area Targets Business Tourism

Leicester Shire Promotions has announced a new initiative with tourism businesses in North West Leicestershire to attract conferences and events to the Castle Donington area.

The three-year initiative will combine the large-scale conference and exhibition centre at Donington Park with a range of local hotel accommodation options to offer a new choice for local, regional and national conference and event organisers.

Local organisations involved in the new initiative include Donington Park, Radisson Blu Hotel East Midlands Airport, Donington Manor Hotel, Hilton East Midlands Airport, Thistle East Midlands Airport, Priest House on the River, Best Western Premier Yew Lodge Hotel and North West Leicestershire District Council.

Leicester Shire Promotions will work with these businesses to promote the offer through a range of strategic marketing, online, event bidding, PR and social media activity. The initiative will be officially launched at Confex 2013, the UK's leading exhibition for the events industry that take place from 19-21 March 2013 at ExCel London.

Heather Thornton, Sales Director at Best Western Premier Yew Lodge Hotel and Chair of North West Leicestershire Promotions said:

"This initiative is a great move for the local accommodation sector and will give us a real critical mass in promoting the area to the business tourism market. I'm particularly delighted that the initiative was originally proposed in the Tourism Blueprint that the North West Leicestershire Promotions partnership developed in conjunction with Leicester Shire Promotions."

Martin Peters, Chief Executive of Leicester Shire Promotions added:

"Together with the re-emerging Donington Park, the accommodation sector in the area has been quick to acknowledge the potential of a combined offer to the business tourism market. This initiative shows that these businesses have a real desire and commitment to promoting the area as a destination of choice to events and conferences organisers." 

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