Media Masterclass for Dorset Firms
|Author: Steven Shaw||Published: 10th August 2009 06:08|
Getting a positive message into the media and showcasing how to look good on camera and to make the most impact on journalists has never been more important - and a special Business Link seminar took place recently to show guests ‘How to sell yourself on camera, on the radio and in the press.'
The half-day masterclass on 27 July was attended by delegates from almost 100 companies who learnt from experienced broadcast journalists Debbie Thrower and Gareth Evans and PR Jackie Phillipson the crucial methods needed to gain column inches in the press and how to prepare for successful airtime on both radio and television. Exposure in the media can be more affective that advertising - and the trainers explained the vital ground rules to making the most of the opportunities available.
Debbie prepared delegates for radio interviews and how to make the most of the opportunity. Jackie explained how to gain positive coverage in the local media by writing effective press releases and Gareth helped the delegates understand how to become better communicators on television.
Impromptu television interviews took place during the seminar offering delegates a chance to critique and applaud the "do's and dont's" for a good television interview. The seminar closed with a variety of simulated live TV interviews conducted by Gareth with the audience making suggestions on how best to improve their techniques - having learnt so much already. "Businesses often shy away from media coverage" says Ian Girling of Business Link "because they don't know how to handle the media - there's a lot of mistrust around. Our message to companies is - learn to maximise your media opportunities - editorial from press releases is free and can equate to thousands of pounds worth of advertising when used correctly." The value of positive exposure in the media can be immensely powerful and this seminar showed how important it is that you are prepared and gave useful tips and insights on how to best maximise the opportunity once you have a media interview arranged."
left to right: Tracy Franklin, Business Link; Gareth Evans; Jackie Phillipson, P-PR Media Solutions; Debbie Thrower and Ian Girling, Business Link.
For more information, please contact: - Business Link 0845 600 9966 or email email@example.com
Article: - PPR Media Solutions