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Safer Roads Humber Praised for Efforts to Reduce Motorcycle Casualties

Published: 16th January 2013 13:18
Safer Roads Humber has been awarded two prestigious road safety awards for its motorcycle campaigns, with Someone’s Son receiving the Prince Michael International Road Safety Award for motorcycling and Operation Achilles also being highly commended.

Safer Roads Humber Praised for Efforts to Reduce Motorcycle Casualties

Safer Roads Humber has been awarded two prestigious road safety awards for its motorcycle campaigns, with Someone's Son receiving the Prince Michael International Road Safety Award for motorcycling and Operation Achilles also being highly commended.

Motorcyclists make up one percent of traffic but are involved in 21 per cent of injury crashes. The majority occur in urban areas, often in 30mph zones around junctions and involve a bike and a car.

The Someone's Son campaign is aimed at motorists and encourages them to drive considerately towards motorcyclists and to take extra care around junctions and roundabouts, with the vast majority of rider casualties being male.

The campaign has been developed by Safer Roads Humber along with the road safety partnerships in West and South Yorkshire. By joining together the campaign has reached a wider audience.

The campaign has regularly featured on radio over the past three years, with the adverts targeting the main times when crashes occur. The bespoke website www.someones-son.co.uk has been visited by 2,500 people, over 1,000 high-visibility vests have been distributed and 32,000 riders have received information leaflets via a popular biking magazine.

Operation Achilles, which aimed to reduce motorcycle casualties in the East Riding, has also been highly commended by Prince Michael.

The East Riding area attracts motorcyclists from across Yorkshire who can experience some of the best riding routes available. From the scenic east coast to the beautiful Yorkshire Wolds it provides breathtaking scenery and superb riding conditions for those who visit.

The popularity of this area brings with it an increased risk of injury and East Riding suffers a disproportionate number of motorcycle crashes on its rural roads in comparison to neighbouring areas.

 

To reduce these risks, East Riding of Yorkshire Council, Humberside Police and Safer Roads Humber have been working together to deliver targeted enforcement and education at riders who use the roads as a race track. 

Operation Achilles targets the routes with a history of rider casualties. Humberside Police use a range of tactics including an unmarked police bike to record video evidence of dangerous riding and marked police vehicles. Where possible they will offer riders a specially designed course called RiDE but will prosecute high end and dangerous offenders.

 

Michael Harris, partnership manager for Safer Roads Humber, said: "We are very pleased that the work we do to reduce motorcycle casualties has been recognised at a national and international level.

"The biggest challenge for this piece of work was to understand how motorcyclists travel around each other's areas. We recognise that we all share a common problem and by pooling our resources we were able to deliver a bigger campaign across a wide area at the lowest possible cost."

Both campaigns have played a part in reducing the number motorcycle casualties over the past five years.

Both projects received their awards at a special ceremony in London last month.

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