Convert visitors to customers - Top tips
|Author: Stella Bradbrook||Published: 26th May 2010 15:20|
So your website is up and running, and getting a large number of hits month on month. But sales are down. Why is this? Surely the opposite should be happening?
Increasing the number of visitors to a site does not necessarily mean that sales will improve. It simply means that phase one of your strategy seems to be working: advertisement of your company. Whether you have sent out thousands of emails, posted leaflets through letter boxes or used search engine friendly content, it has worked.
Now is the time, with the help of a brilliant web design team, to increase your customer conversion rate and generate higher sales.
What is a conversion rate?
A conversion rate is a measure of potential customers that actually go on to buy, commonly calculated by the percentage of customers that make a purchase. Simply getting visitors to your site won't achieve much if there are basic flaws preventing them from buying.
Some helpful tips
There are several key points and mistakes that many businesses need to be aware of and to avoid. Web and graphic design teams are aware of these tips and will help you redesign your website if things are not up to scratch.
Know your customer
It is vital that you understand the needs and wishes of your customers. Make sure you act on any feedback you have received, especially anything negative. Failure to act will result in even more loss of custom and will give the impression that you don't care about the views of your customers. Consider opening up a customer support line to hear about any faults or requests first hand.
Have a clear pricing code and strategy
It's important that your pricing policy and strategy is very clear. Decide this then stick to it, promote it and show it off. Remember to give reasons for your prices. If you are the cheapest out there explain how you can afford to offer your products or services at such a low rate. Alternatively, if you are offering prices at the high end of the market, then promote your business as company offering only premium products for premium customers. This will give the customer all the information they need to decide whether you are the right company for them.
Make everything simple
If a customer wishes to make a purchase, it should be an easy and fast task. Avoid using long, lengthy pages asking for repetitive personal information. Lay out the process clearly, explain each step and make any additional costs such as shipping easily viewable. These are vital elements to your business, so only use a web design company that has the skills to make this possible.
Do not rush this process
It's inevitable that when designing a website human nature will take over and all of your focus will be upon getting a fancy logo and lovely backgrounds. All important of course. But an experienced web designer should outline the importance of getting the less exotic sections of your website such as the buy options perfect too. If this is not the case, then perhaps you should consider finding a different design team, as it could end up costing more money redesigning certain aspects of your website.
Ollie Ford is the original Ollie Ford from Chelmsford; the one who runs Ollie Ford & Co; a company that embraces all things creative, from web and print design to logo design, branding, copy writing and marketing.
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drop us a line and tell us all about you. 01245 349698.