Spinnaker Tower shortlisted for 'Best UK Leisure Attraction'
|Published: 26th June 2012 15:12|
Spinnaker Tower has been named by the British Travel Awards (BTAs) as one of the shortlisted contenders for the BEST UK LEISURE ATTRACTION 2012.
Making the most of its unique setting in Portsmouth's historic harbour, the iconic Spinnaker Tower has enthralled more than two million visitors with 350° panoramic views reaching up to 23 miles over the Solent since it opened in 2005. The 170 metre viewing tower boasts breathtaking views for 23 miles across the south coast and thrills visitors with its glass floor and open air crow's nest. The bustling Portsmouth Harbour location offers Britain's best views, with a constantly evolving seascape which enthrals visitors of all ages. At 170 metres, it is the tallest viewing tower in the UK and is the best value for money, costing just five pence per metre.
Sarah Webb, general manager for Spinnaker Tower commented: "I'm delighted that Spinnaker Tower has been shortlisted for this prestigious award. 97% of our visitors say that they would recommend a trip to their friends, which shows just how fantastic this attraction is and is testament to the hard work and dedication of our talented team."
BTA's chief executive Lorraine Barnes Burton said: "Spinnaker Tower is to be congratulated on reaching the finals of the prestigious British Travel Awards. The largest consumer voted awards programme in the UK, The BTAs are designed to reward the best companies in travel, and the winning accolade is the benchmark for excellence when it comes to finding out who really is the best in the business of travel for the UK consumer. Good luck Spinnaker Tower!"
All companies entered for an Award were put before a core selection of industry professionals, drawn from the BTA Academy, a panel of respected individuals in business from both in and outside the travel industry, who whittled the nominations down to the list of final nominees in each of the seventy-five categories. The next stage sees the shortlisted companies put before the public vote with voting promoted through BTA media partners which include The Times, Sunday Times, The Sun, Sunday Sun and the Global Radio stations, including LBC and Classic FM. Shortlisted companies are also encouraged to lobby their happy customers for votes!
The winners will be the companies with the most votes - in 2011 over 700,000 votes were cast with the voting process and results scrutinized and audited by independent auditors Deloitte LLP. The winners of the 2012 British Travel Awards will be announced at a glittering ceremony on 1 November at the Battersea Evolution in Battersea Park, London.