Monkhouse Makes A Comeback
| Published: 17th June 2007 12:19 |
Monkhouse Makes A Comeback
Bob Monkhouse has been bought back from the dead in a new TV advert for the ‘Give a Few Bob' campaign - part of Men's Health Week.
The comedian died of prostrate cancer in 2003, aged 75. But thanks to advanced filming and editing techniques he has now been bought back to life in a 40 second ad about the disease that killed him. The ad-makers merged archived footage of Monkhouse with footage of body double that was filmed in a graveyard.
The Prostrate Cancer Research Foundation is behind the ad. It wants to increase awareness of the disease and raise money to fund research into all aspect of prostrate cancer.
The ad has been supported by Jackie Monkhouse, his widow: "Bob laughed his way through life and it's great, if not a little strange, to see him cracking jokes again! The Prostate Cancer Research Foundation is vital in providing funds for much-needed research into prostate cancer around the world - there is so much work to do, and I am thrilled to be able to help."
The campaign is also supported by doctors and researchers. But Mark Emberton, a clinical researcher, thinks there's still a lot to be done to educate men on the risks and symptoms of the disease. Although prostate cancer is almost as common as breast cancer, it receives just a fraction of the funding so there is much that is still not known about the prostate, and how a more reliable test can be developed.
Visit the Prostrate Cancer Research Foundation's micro site www.giveafewbob.org
The Campaign
The ad will also be screened in some cinemas.
You'll be able to buy Bob button badges in WHSmith.
There'll be over 7,000 posters throughout the UK.
There'll be ads in the press, in taxis, on mobiles.
There'll be sending out messages in the post, to your inbox and to your mobile.
The Facts
Over 10,000 men die from the disease annually in the UK - equivalent to one man dying every hour.
It's the most commonly diagnosed male cancer, overtaking lung cancer.
The number of men diagnosed in the UK is rising.
The risk of prostrate cancer increases with age, but the earlier it's diagnosed the more likely treatment will be successful.
Any man over 50 who is worried about prostrate cancer can ask their doctor for a test.
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