Soil Association Organic Fortnight 2007: ‘Wake up to an Organic Breakfast'
| Published: 3rd August 2007 23:06 |
Soil Association Organic Fortnight
The Soil Association is asking everyone to ‘Wake up to an Organic Breakfast!' to celebrate Soil Association Organic Fortnight, Europe's biggest celebration of organic food.
The annual Organic Market Report, published to coincide with the launch of Organic Fortnight will confirm growing consumer support for organic food, drink, textiles and health and beauty products. Such sustained market growth confirms the public's support for and understanding of the benefits delivered by organic food and farming for their health, for wildlife and for the planet.
Robin Maynard, Campaigns Director said,
‘More and more people are waking up and supporting planet-friendly farming by choosing to buy organic food. They know it's the best way to avoid things they don't want in their or their children's food like pesticides or GM; of getting more of the good stuff, such as increased omega 3s in organic milk, as well as supporting more wildlife and cutting pollution. Organic farming also uses much less energy to grow our food, so producing far fewer dangerous climate change gases.
The government knows organic farming delivers all these benefits - so why doesn't the government encourage everyone to take the easy, everyday action of choosing planet-friendly, organic food? Organic Fortnight will mobilise public support to deliver an organic wake-up call to Gordon Brown and the government.'
Hundreds of organic breakfast events will take place countrywide on farms and high streets, in cafes, hotels, restaurants, schools and clubs, to promote the health, taste, environmental, and animal welfare benefits of organic food and farming.
Organic Taste Experience, organised by the Soil Association and Jumping Jack Marketing, will give thousands of people the chance to taste delicious, top quality, organic food from a travelling sampling bus.
Check out Soil Association Organic Fortnight events near you: http://www.soilassociation.org/organicfortnight
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