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Kings Heath Organic Fortnight

Published: 30th August 2007 14:28

The demand for organic products in Kings Heath is increasing all the time.

Organic Fortnight logo for Kings Heath eventIt is clear from the growing number of local shops, cafes and restaurants that people are seeking organic alternatives. Reasons vary from environmental concerns about climate change, to concern about eating healthily or support for home-grown produce.

AboutMyArea/B14 has teamed up with the Soil Association to promote Kings Heath Organic Fortnight from 1-16 September. It's part of Europe's biggest celebration of organic food.

The annual Organic Market Report, published to coincide with the launch of Organic Fortnight will confirm growing consumer support for organic food, drink, textiles and health and beauty products. Such sustained market growth confirms the public's support for and understanding of the benefits delivered by organic food and farming for their health, for wildlife and for the planet, according to the Soil Association.

"More and more people are supporting planet-friendly farming by choosing to buy organic food," says campaigns director Robin Maynard. "They know it's the best way to avoid things they don't want in their or their children's food like pesticides or GM; of getting more of the good stuff, such as increased omega 3s in organic milk, as well as supporting more wildlife and cutting pollution. Organic farming also uses much less energy to grow our food, so producing far fewer dangerous climate change gases."

Organic Fortnight is not just about promoting organic products. The Soil Association wants to use the event to bet the issue of planet-friendly farming more firmly on the Government agenda.

"The government knows organic farming delivers all these benefits - so why doesn't the government encourage everyone to take the easy, everyday action of choosing planet-friendly, organic food?" adds Robin Maynard. "This fortnight will aim to mobilise public support and deliver an organic wake-up call to Gordon Brown."

Across the UK, hundreds of organic events are taking place on farms and high streets, in cafes, hotels, restaurants, schools and clubs, to promote the health, taste, environmental, and animal welfare benefits of organic food and farming.

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