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The layout of your article will have a lot of impact on the readers so take the time to give your news the right look to get noticed. Breaking the information up into easy to read sections and putting lots of images in will help to make the article look interesting . Take a look at the two images below – they have exactly the same text in them – which would you be drawn to?
Say goodbye to 'For more information click here'.
We have sourced a list of 12 tips I think should be helpful when you are writing articles on the internet.
© Copyright David McKenzie
Keywords are phrases you want your website to be found under. Often corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. Keywords are what you think Joe average surfer (or your prospective site visitors) may type in a search box.
When people tell you to target the word "free" they are out of their minds. The single word is too general and has too much competition. I just did a search on Yahoo! for "free" and it returned 749,000,000 results. That is over 10% of the web trying to use free as a sales pitch.
I am not saying that free should not be on your page. I am saying that keywords should define the product or idea. Free alone just does not get this done.
If free isn't a keyword, then what is? Keywords are typically two to five word phrases you expect people to search for to find your website. What would you expect people to type in the browser to find your site? If you were looking for your product, what would you type? What type of problems does your product or service solve? Those answers are likely good keyword phrases.
A longer search phrase is also associated with better targeting and increased consumer desire. Some people say shorter keyword searchers are shoppers and longer keyword searchers are buyers. As you add various copy to pages you are more likely to appear in search results similar to your keywords which do not exactly match your more general keywords. Most good keyword phrases are generally 2 to 5 words.
Keyword density analyzers end up focusing people on something that is not overtly important. This causes some people to write content that looks like a robot wrote it. That type of content will not inspire people to link at it and will not convert well. Keep the keywords in where you can but ultimately the website is for people – so make the articles easy to read.
The goal of keywords is to choose terms that will bring well targeted traffic to your article. There are many different ways to find keywords for your website. Some good keyword ideas are:
A note of caution is that you can not optimize a page for 20 different keywords. As you add more keywords to the mix, you lessen the keyword density and change the focus of the page. The page can start to sound robot created if you are optimized or too many terms. Remember that converting eyeballs is what matters. People are not likely to read or reply to a page that reads like rubbish.
Some search engines do use stemming, but usually the search results for singular and plural search phrases are different. It is recommended that you optimize for common versions of your popular keywords.
Most major search engines are not case sensitive. Cars are the same thing as cars.
Most search engines treat hyphens as a space. E-mail is different than email. If a word is split in half by a hyphen then you should check to see which version is used more frequently and optimize for whatever versions are commonly searched for. If a hyphen is sometimes placed between two words then using either version (with or without a hyphen) will cause your page to rank better for both versions.
There are a few common problems with keyword selection.
Some people use their catch phrases or slogans instead of focusing on what people actually search for.
Sometimes words have a more commonly used different meaning which elevates the estimated traffic and competition level without actually bringing more readers to your article. This especially holds true for acronyms (examples: pics, cams).
Some people use really generic words that are not very relevant and are extremely competitive. Optimizing your article for "local news" would be a good example of this. Lots of competition to attain traffic (260,000,000 results on google). Rather go for a place name “Leamington Spa News” (532,000 results)
There are a couple tools on the web which do a good job of helping you find which keywords get searched for and how frequently they are search for.
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