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How to Conquer Facebook by Storm Using Stories

Author: Kyle Rottenberg (Advertising Feature) Published: 26th July 2017 14:04

We are biologically wired for stories. It was evolution's main tool to make humans survive. We used stories to tell where (near that cliff) and what (tasty safe berries/dangerous angry tiger) occurred. If you have ever tried studying while coming up with funny stories, you know that they can effectively help you remember information for an insanely long time period, even nonsensical ideas that are stupid and irrelevant. I can recall that the mnemonic exercise I learned back when I was 16 contained something about mosquitoes and bears - and since then almost 10 years have passed! 

All in all, I bet you can agree that stories hold a powerful place in our lives. How can we use them to make our Facebook content more engaging, regardless of whether it is for business purposes or not?

Here are some techniques that I find helpful, but remember that there are a lot more.

1. Let your readers peek behind the scenes.
Oh, we all love that sense of exclusiveness from other "mere mortals," and on the other side, being a part of something cool and "for staff only" is also exciting. This includes sharing the process of making a movie, creating your new product, or preparing a conference for them. Snap a couple of photos of your employees nonchalantly doing their own business, add a short explanation of what exactly they are doing, and voila - you've got yourself a loyal, or at least interested, community.

2. Treat your readers as a community.
As for the communities, we love forming them. This used to be a strategy of survival, but remains an important building material for our social relations to this day. Our love to stick together can be effectively used in social media promotion. Make your subscribers or readers feel that they are part of a community. This includes addressing them in your posts, coming up with names and special symbols, like celebrity fan clubs do, and probably even setting up meetings.

3. Ask clients for their stories.
More than hearing stories about other people, we like telling stories about ourselves, especially if those stories include a selfie or other kinds of pictures. Encourage your clients to take photos with your product. Happy faces near your handmade cosmetics or beautiful stationery speak volumes to newcomers, and they say even more to those who purchased your goods or services. They will feel appreciated and, as a result, will be more likely to stay loyal to your service and even promote it.

4. Make those stories heard.
I'm really reluctant to admit this, but reading other people's success stories still works wonders on me, though I know the mechanisms behind this pretty well. People are basically copycats. We see something good, and we want that same kind of good, though sometimes we hate to admit it. I don't know whether it's due to empathy or mirroring neurons or anything else, but when I see a well-crafted success story with a happy face from the point above, my hand automatically reaches for the "order" button.

5. Showcase your product in a creative way.
Are you selling pillows? Great, make a funny layout of them and add thought bubbles to each pillow with their thoughts. Choose yourself a mascot, and the more it is unrelated to your field of enterprise, the better. (For example, check Essayshark essay writing service - they do have a plush mascot shark; the same goes for Panda Cheese by Arab Diary.) You can base your advertisement around the mascot by creating funny stories or even selling mini-versions of it when your customers fall prey to cuteness.

6. Work with inspirational quotes.
The best thing is when you manage to find something related to your business - for example, how style can change a person's perception of oneself and boost confidence, or how technology makes us advance and challenge the world. People like to feel motivated and inspired, and they like the sense of belonging to something greater. If you link your brand to something cool and spirit-lifting in the minds of your customers, you will be able to kill two birds with one stone: you will enlarge your audience and make a lot of people feel good. I believe both are worth fighting for!

Remember that these are not just tricks and tips. Treat your customers with respect and cordiality, and they will be glad to work with you again, share their stories with you, and share your services with friends and family. The thing is, you can't fake friendliness, but when it's there, you will be flooded with orders.

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