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The Importance of New Initiatives to Aberdeen-Based Businesses

Published: 22nd November 2019 00:57

 

Following the recent rise of digitalisation, traditional firms throughout the United Kingdom have been somewhat forced to adopt new initiatives to retain their consumer base. In Aberdeen, many local businesses have altered their approach to marketing in their efforts to maintain sustained growth in what is an incredibly competitive era across many industries. Although Aberdeen is considered to be one of the top UK cities to live and work in, the current outlook requires innovation among business owners.

As a result, we’re going to look at several Aberdeen-based businesses and consider how they’ve been able to continuously come up with forward-thinking initiatives.

City-Wide Promotions

While smaller, independent companies must often come up with their own approaches in their efforts to retain their customers, city-wide promotions such as the Aberdeen Restaurant Week play a pivotal role in supporting local eating establishments. Launching back in February 2018, the initiative seeks to encourage the people of Aberdeen and beyond to enjoy and explore the extensive array of cafes, eateries and restaurants that the city has to offer. While the premise of the week-long event is to partner with businesses to increase their consumer base, the scheme also proves advantageous in helping the city’s economy flourish.

For £10, locals and visitors alike can enjoy a two-course lunch or, for double the price, a three-course evening meal at leading restaurants such as BrewDog or Howie's. Moreover, in addition to price matches across the city, events including gin tasting and music evenings are also promoted. Furthermore, alongside competitive prices, the initiative is expected to grow stronger upon its return in early 2020, with increasing numbers of businesses signing up to the city-wide promotion.

Land-Based Approaches

Although such widescale approaches have been vital to companies in Aberdeen expanding their consumer base, individual businesses and franchises outside of this sector have had to come up with independent initiatives. While there are numerous establishments throughout the UK, Aberdeen is one of five locations in which you can enjoy the entertainment on offer at Rainbow Casino. Regarding their marketing approaches, the casino offers far more than just traditional table games. Along with being able to enjoy live sport from the bar and restaurant area of the establishment, the business also offers various promotions including cash bonanza events, half-price meals, steak nights and much more in their attempts to get new customers through the door.

Source: Pixabay

Online adaptations of the casino sector have become increasingly common over the last few years as a result of digitalisation and they too offer rewards in their efforts to attract players. At Videoslots, the platform grants new users with free cash welcome bonuses, while their Weekend Booster feature, which retains 0.5 per cent of all winnings, automatically pays out your vault total each Friday. Due to the nature of online casinos, they are unable to provide the same food- and drink-related promotions as land-based organisations, but it is clear that there's an overlap between the two spheres and both should be aware of the opportunities they stand to gain by taking inspiration from one another.

Togetherness is Key to Growth and Retention

As demonstrated by the Aberdeen Restaurant Week, the community’s sense of spirit and togetherness has significantly impacted business growth within the city. Moreover, while there are distinct differences between digital and land-based casino gaming, with each having their own advantages, the various promotions which are available at Rainbow Casino encourage face-to-face interaction in an action-packed, local environment.

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