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How To Promote Your Business Locally

Published: 10th July 2019 20:40

If you run a business these days, it can seem as though everywhere you look, you’re only being given strategies and tips on how to grow things online by using social media, webinars, emails, and all that other cool stuff.

 

Whilst these are definitely things you should be considering even if your business is run offline, it’s not always going to be the case that your business wants or even needs to be using online marketing tools and perhaps you just want to focus locally.

 

So, if you’re looking to market and promote your business to a smaller local audience, then here are some tips to help you do that.

 

Network:

 

Many people like to claim that in-person networking is dead, and if you look at the rise in social media over the last 10-15 years, it’s easy to believe that.

 

However, it’s important to remember that humans by nature are social creatures and they need real contact with each other.

 

Face to face networking is far from dead, and all it takes is going to a networking event in your town or city to see that it’s very much alive and well.

 

Yes, it can seem a little daunting if you’ve never done it before, but if you remember that networking isn’t about going and selling your stuff to other people, but it’s simply about making connections and learning about each other, it becomes a good bit easier.

 

Use SEO:

 

Although SEO is something that can be categorized as an online marketing strategy, the great thing about it is that you can be as targeted as you like.

 

So, for example, if you’re going to be starting a business and you need to focus on local SEO, and it is based in Romsey, search for local SEO Romsey services that you can rely on. Boosting your local SEO can do wonders for your exposure and outreach, and is something new businesses in particular often fail to consider.

 

Host workshops:

 

If you thought that networking was a bit scary, then there’s nothing quite like standing up and talking to a crowd of people who you don’t know about a specific topic.

 

However, as scary as it may be, it’s also one of the best and most effective ways to get your name out there in your local community and grow your business.

 

Think about it like having a blog, but with a megaphone.

 

Introduce yourself:

 

Nowadays it’s almost become too easy for people to hide behind their computer screens when marketing their business, but in the days before such things even existed, then business owners were out there knocking on doors.

 

Of course, this isn’t to say you should start pestering people.

 

However, if you want to grow your business, then you need to put the work in and let people know about you.

 

This can mean contacting businesses in your local area, and perhaps reaching out with handy freebies like an information pack. A business card wouldn’t go amiss, just so they can get an idea of what your business is about and what it could offer them.

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