7 Ideas For Promoting Your Business Locally For London SMEs
|Author: undefined||Published: 6th October 2019 10:26|
London is a great place to have a small to medium business at the moment. A thriving startup scene, plenty of innovation and a large number of investors makes this the place to be. However, all of these great reasons mean that others are also setting up businesses here, meaning that competition is tough.
This means that to stand out from the competition you need great promotions and marketing tactics. There are a lot of options these days when it comes to promoting your business, from social media to online ads, as well as in person strategies.
Here are seven top ideas to help promote your London-based SME!
1. Have a Great Website
Websites make your business accessible. It is an excellent way of letting potential customers know what you stand for and what services you offer. Drive traffic to your site through SEO strategies and advertise your website through AdSense and other online advertising tools. Solidify your company’s online presence with a blog, guest posts on other sites and social media to promote your brand and build your audience.
2. Online Ads
Success in business depends upon many factors, and advertising is near the top of that list. Nowadays, in the age of modern technology, of the best marketing strategies out there is online advertising. Online advertisements should be eye-catching and contain enough information without being overwhelming. Such advertisements should inform viewers as well as excite them. This is one of the most affordable forms of marketing and places power at your fingertips. Through social media advertising, a firm can customize their target audience and desired reach, which is a massive plus.
Invite potential consumers to attend informative seminars to educate them about your company’s vision and the benefits of your product or service. Generally, a product is launched to combat a problem that people are collectively facing. Seminars will help your business highlight the issue at hand and present a solution: your product or service.
4. Collaborating with Social Media Influencers
It is no secret that apps like Instagram and YouTube are overflowing with “influencers.” An established influencer will have a stable, active number of followers who watch their every move online and take inspiration from them. To promote your business, partner up with a social media influencer who fits your product’s niche and let them review your product. This will help people gain confidence in your business and consider your product when making a purchase. Also, influencers give honest reviews, which allows potential buyers to understand your product better. Invest in an excellent influencer to gain more followers for your business!
5. Blog About Your Business
Starting an online blog drive vital traffic to your website. Via a blog, you can highlight the benefits of your product and all that it has to offer. It is a smart, creative way to engage your target audience and inform them about your business, service, or product! You don’t need to write the blog yourself: investing in a good writer will guarantee your blog to be a success. Blogs are a smart way to answer customer questions, too. This will help engage your audience and hopefully convert them into buyers.
6. Attend a Trade Show
Trade shows are great opportunities to showcase you products and services to a new potential audience. Pick the right trade show which is suitable for your niche, commission a great booth which will attract attention and sell your products and you will be surprised how much you can get from showing up at the show for a few days. Trade shows let you engage directly with your audience, generating new leads and connecting with potential customers. These can also be great places to network with other useful contacts such as suppliers and investors. Local company Free Fret Productions has a long history of creating booths which help companies make a real impact at trade shows.
7. Set Up Your Own Social Media Pages
Having a presence on Instagram, Facebook, Snapchat, and YouTube will connect your business with an infinite number of potential customers. The average person spends more than 2 hours every day on social media. Setting up accounts on these platforms will help customers understand what your business is all about. The best part about social media is that it is basically free, making it a cost-effective way to gain exposure for your business and reach more potential customers. There are also paid advertising options on social media which you can choose to use to supplement your social media strategy.
Standing out from your competition is essential if you are to be a successful business in London, and to do this you need to have a rich marketing and PR strategy which incorporates a range of tactics, from a quality website, blog and social media presence to attending trade shows.