Bolt & Lidl are Coming to London
|Published: 24th June 2019 14:57|
The advantages of living in the British capital are plentiful. It is a city that has more than everything its inhabitants can imagine. The demand is so great that an offer must be up to par. Therefore, competition between companies is very strong, along with marketing strategies in order to attract the largest possible clientele. This also happens with private transport companies and also when playing at best online casinos. It's popular nowadays to guarantee a comfortable, fast and, generally economic service.
Although the situation for Brexit has caused a decrease in sales, that doesn't seem to be a problem for Lidl and Bolt. The taxi service application by Bolt has decided to return to London to compete with the Uber's monopoly. While the German supermarket chain – Lidl, will open its first store in central London. This will be on Tottenham Court Road (near the Warren Street subway), and it will be the size of 1300 square meters. This decision is part of the company's 500-million-pound expansion plan. In this, the opening of 39 more stores is also expected, as well as the creation of more than 1,500 jobs.
Two years after Bolt's suspension, Bolt have left behind their old name Taxify, to ensure that they are not to be confused with ordinary taxis. But they still maintain their same company philosophy. This corresponds with offering cheaper trips and a better agreement for drivers than its biggest rival in the world. However, Bolt have considered it appropriate to make changes within their brand, to avoid having to stop their services in cities.
The company was forced to stop operations in London after only three days of its launch, following a challenge by Transport for London, for not being registered to accept private vehicle rental contracts. "The regulation of this city is the strictest we have ever seen in terms of transport operations", Bolt published as a company. Based in Estonia, Bolt is operating in more than 100 cities, in over 30 countries across Europe, Africa and Australia.
On the other hand, Bolt criticises Uber for not caring about their drivers and benefiting at their expense. "An average Uber driver earns less than the minimum wage," said Bolt's founder, Markus Villig. They continue to do it, after knowing that thousands of Uber drivers protested in different cities of the United Kingdom and the United States. The reason for the strikes were mainly based on the improvement of wages and working conditions. While Uber takes around 25% of the income of its drivers, Bolt promises to charge them (in London) only 7.5% in the first two months. Later that figure would rise to 15%. Bolt believe that the happiest drivers provide a better service.
The new Lidl stores, which will be opened over the next five years, will be in Alperton, East Acton, Hackbridge and Watford, among others. On the other hand, the new central office will be established in Tolworth, south-west London. Likewise, a new distribution centre will be opened in nearby Luton.
Lidl's chief executive, Christian Hartnagel, said the plans come almost 25 years after the brand's launch in the British capital. "London is at the heart of our growth plans in Britain. And we are proud to be in a position where we continue to create new jobs."
Deputy Mayor of London business, Rajesh Agrawal, meanwhile indicated that the commitment of Lidl in the capital is great news for consumers in London, a major boost for the labour market and a further demonstration of confidence for the economy of London. London is one of the most desired places in the world to live, work and build a global business.
The opening of a new Lidl store on Tottenham Court Road, in the heart of London, comes as a direct result of the continuous demand from customers throughout the capital and joins a set of new stores planned for the near future. Since the German retailer opened its first store in the United Kingdom in 1994, it has expanded to more than 700 points of sale and 13 warehouses.