Plant-based dog food firm unleashes carbon balanced packaging to match brand
|Published: 14th October 2021 11:10|
A PLANT-BASED dog food company is not only helping dogs thrive with its healthy Michelin star chef recipes but is also protecting the planet with its new developed-in-Devon sustainable packaging (October 2021).
DoGood offers a 100% plant-based, healthy, fresh, nutritionally complete, balanced dog food with a low environmental impact and now has packaging to match its product’s eco-credentials thanks to Newton Print.
Co-founder at DoGood, Steve Hutchins, who set up the company with wife Christina, explains: “It was really important for us to have a brand that reflected our own planet-friendly passion.
“We’ve worked with top canine nutritionists, and a Michelin star chef, to develop recipes that combine locally-sourced, organic plant-based ingredients to provide a set of meals to meet dogs’ needs. They’re vet approved, made in the UK and fully sustainable.
“Until now, our packaging wasn’t fully reflecting our brand’s environmental ethos and, as a start-up, we were struggling to find a solution that would benefit us cost wise and help us get the business off the ground.
“We approached Newton Print to help us develop on-brand cardboard sleeves for our food trays. As they’re also Carbon Balanced printers, not only were we using recyclable materials and vegetable-based inks for our sleeves, but we were also offsetting carbon at the same time.
“The team and Tim provided fantastic service, put our minds at ease and were a pleasure to work with. Newton Print’s low minimum order allowed us to have a short print-run of our packaging, which also reduced any potential wastage from overprinting. And there was the added benefit of super speedy delivery.”
In collaboration with Newton Print, the start-up used its sampling service and low minimum order volumes to produce printed cardboard sleeves made from certified FSC cardboard for the dog food trays, which were freezer safe, fully recyclable and Carbon Balanced to further complement their brand values.
Simon Besley, Sales and Marketing Director at Newton Print in Newton Abbot, says: “We work closely with many start-ups and SMEs on their packaging, helping demystify the process and our team was thrilled when Steve got in touch to ask us to help develop DoGood’s sleeves.
“The aim was to produce samples of their nine artwork versions, and then take advantage of our low minimum order volumes to print a short run, 250 of each version, at an affordable price. This was supported by quick delivery times to get the product ready for consumers to buy and dogs to enjoy.”
DoGood is a brand born out of necessity. Steve and Christina started to create their own food a few years ago when they lived in Cambodia.
Steve adds: “Over there, dogs are considered food, not pets, and after adopting our own beagles, Bella and Watson, we were shocked when it came to the food that was available for them, so we decided to make our own instead.
“On returning to the UK, we wanted to create something to support man’s best friend, as well as our own environment. The meat-based industry is one of the biggest contributors to greenhouse gases and with more people owning dogs, especially since the pandemic, demand has soared.”
Founded in 1983, Newton Print Ltd is an approachable, friendly, forward-thinking and carbon-balanced printed packaging firm that provides a collaborative approach to client partnerships based on traditional customer relationships, married with pioneering, innovative ideas, to create successful and sustainable results.
Benefitting from its own on-site production and inhouse creative expertise, Newton Print is a packaging mentor for SMEs. It aims to help demystify printed packaging to allow start-up brands like DoGood to develop, succeed and grow.
It provides print runs of anything from 1,000-250,000 with a focus on beautiful, luxury, sustainable printed food packaging, including food sleeves. It is also able to offer short-term special edition print-runs – perfect for product testing, tailoring products to specific retailers or for bespoke promotions.
The hard-working, skilled team ensures its clients receive top-quality workmanship and ultra-fast delivery.
Ninety-seven per cent of its customers rate Newton Print with five stars on the independent review site Feefo for speed and exceeding expectations, while 98% have rated the team’s friendliness as five-star too. Feefo has also awarded the company with a prestigious Platinum Trusted Service accreditation.