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Belle Modelle launches brand new store and product lines

Brewery Square's fashion and homeware store Belle Modelle, has opened the doors to its new store at the £100million development in Dorchester.

The new store, located at Number 11 Brewery Square, is 1900 square feet, an increase of 72 per cent from the company's previous unit. This move comes in conjunction with an increased online presence and a new warehouse unit outside of Dorchester.

Many shoppers enjoyed the launch event, featuring complimentary prosecco and Salcombe gin from Morrish & Banham Wine Merchant and Tasting Rooms, and commented on the new design and style for the brand - many of whom have followed Leila's store since day one.

Leila Gregory, owner of Belle Modelle, commented: "We are so excited to unveil the new store concept to everyone, and are sure that everyone will be as impressed with it as we are. I wanted everyone to be able to experience luxury shopping, but when they pick something up to realise that it's affordable. My concept is that everyone has the right to shop somewhere that inspires them."

New suppliers include Anna Hayman home furnishings, currently stocked in Harrods, and Red and Ginger's dog accessories, which are exclusive to Belle Modelle, as well as a new Spanish menswear range.

Charlotte Spracklen, centre manager at Brewery Square, added: "Leila is such an enthusiastic businesswoman, a real beacon of passion in the industry, and excited to reinvent the high street experience. We're so pleased that Brewery Square is home for such an experimental store."

Visit https://belle-modelle.co.uk for more information and opening times.

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