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7 Ways to Advance Your Marketing Career

Published: 2nd September 2019 12:06

Marketing strategies have a significant impact on the revenue a business generates.


An effective marketing strategy can be the difference between a failing business and one that dominates the industry. This is why companies in some industries allocate up to 20% of their budget to fund marketing departments.


A career in marketing is highly lucrative and can come with fast career progression for the best marketers. Here are some ideas to help you become an effective marketer.

1. Develop Great Communication Skills

As a marketer, your role involves presenting products or pitching ideas to potential customers and partners. This is done in an attempt to convince them to buy into your product or proposition.


To become an exceptional marketer, you must constantly work on improving your communication skills. This will improve your ability to find common ground in negotiations which will translate to more sales.

2. Know Your Product and Customer

For a marketing pitch to be successful, the efforts must be directed to the right customer at the right time. You must have a firm grasp on the product and know who your ideal customer is.


This will save you the time, energy, and resources you would have spent marketing to the wrong clients.

3. Find a Mentor

In many companies, a lot is expected from employees, even when the level of support is insignificant. This is where mentors come in. They offer insight, support, perspective, and more importantly, tips that can aid your career progression.


Find a mentor who has been in your position and rose to a level you aspire to reach. Choose someone who is great at closing deals, bringing in new clients, and always hits marketing targets.


A good mentor will give you a broader perspective, help you set realistic goals, and give you unbiased feedback.

4. Expand Your Network

When it comes to career advancement and getting referrals to sales prospects, nothing beats networking. Building a robust network will give you access to opportunities and connections that will help you rise the ranks.


Your ability to build a network is largely dependent on developing meaningful relationships with colleagues, clients, and competitors.


 Even if a prospective client refuses to make a purchase, ensure that your part ways cordially. They may come back to buy in the future or refer you to someone.


An effective way of growing your network is leveraging the connections your mentor has. Be bold and ask them to introduce you to some people in their network. 

5. Expand Your Skillset

To progress in your company, you must not only be effective at what you do but also surpass expectations consistently. You should also demonstrate your value in other areas of the company.


Study the trends in marketing and in the industry you are in and introduce new ideas to the company. Doing this will make you an invaluable member of the organization and put you in consideration for leadership roles.


An effective way of diversifying your skillset is by continuous learning. There are many online courses that you can take during your free time in preparation for a greater role.

6. Know Your Competition

In whichever industry you may be in, it’s safe to assume you have competitors. As a marketer, it is beneficial to know your competitors and their products as well as you know yours.


Study their marketing strategies, promotions, public relations strategies, and pricing. Learn as much as you can from them and use the ideas that can help you.


This information will help you know the best way to present your product to customers. At times, all you have to do to get a sale is to show the customer why your product is better than your rival's.

7. Be Confident

Confidence is the bread and butter of marketing. The enthusiasm and belief you have in yourself and the products you're selling will make clients want to hear more of what you have to offer. As a result, you will have more time to persuade them to buy.

Where the Rubber Meets the Road

The field of marketing is lucrative, but it is not a walk in the park. If you are not passionate enough, you might not be able to make much headway. However, passion alone is not enough. You must come up with creative strategies and be bold enough to take risks.

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