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5 Things You Need to Consider When Choosing Foundation

Author: Georgina Published: 7th July 2020 10:46

How to choose the right shade of foundation - Picking the perfect shade can be tricky... Beauty Tips from Georgina @ Grafton Spa How to choose the right shade of foundation - Picking the perfect shade can be tricky... Beauty Tips from Georgina @ Grafton Spa

How to choose the right shade of foundation - Picking the perfect shade can be tricky... Beauty Tips from Georgina @ Grafton Spa

With the current number of shades, finishes, and coverage levels available, foundation is just as customised as a your go-to Costa coffee order. That’s exactly what makes it one of the toughest makeup products to buy.

The ultimate goal is a foundation that looks like your own skin—only better. This can be hard to achieve when most makeup aisles have less than ideal lighting for swatching and mirrors smaller than most compacts.

Even if you're able to avoid that dreaded mask-like foundation line on your neck by getting professionally shade-matched, there's a host of other concerns like finish, texture, coverage, and formula that factor into buying the one that's right for you.

1. FIND YOUR SHADE MATCH
Sure, there's a lot of space for swatching foundations on your forearm, or the back of your hand, but the skin on this part of your body is a lot darker than your face.

Alternatively, you can test shade options on your neck and jaw line.

For the application, spot towards the center of your face and blend out towards towards the hairline so you match the sides of your cheeks and down the middle of your neck.

If your neck is lighter than your face and you don’t want your face to be as pale, choose one shade lighter than your face so its comparable.

You can always 'warm up' the face with bronzer if your complexion still appears light. This way it’s not too light or that much warmer than your neck.

Assess in daylight.

Next it’s time to go outside. Most shops have very artificial lighting, but you need to see your foundation in daylight to find out if it's a perfect match.

Using a hand mirror, have a good look at each individual foundation and see how it looks on your skin. What you’re looking for is a colour that’s almost invisible because it blends in so well.

Many people think that by going a few shades darker they can look tanned, but it’s much better to buy a true match foundation and apply bronzer if this is your desired effect, as a whole layer of too-dark foundation will just look weird.

Another option, of course, is to have your skin tone professionally matched by a beautician, like me!  Let them put the product on you, then go outside in daylight before deciding whether it does actually suit you.

2. DON'T FORGET ABOUT YOUR SKIN'S UNDERTONES
Unless you want to color-correct, don't fight against your skin's natural undertones. If you have a warm complexion, go with a shade that has yellow undertones, and if your complexion is on the cool side, a foundation with pink undertones is your best bet.

Firstly, you need to work out whether your skin has warm, pinky tones or cool, yellow ones. There are several ways to find out. For example, if you look better in gold jewellery, you probably have warm tones, and if you look better with silver jewellery, you may well be cool-toned.

Another thing to consider is your hair and eye colour, as customarily those with blue, grey or green eyes, and blonde, brown or black hair are cooler in tone than those with brown, amber or hazel eyes and strawberry blonde, red, brown or black hair.

3. KNOW WHAT COVERAGE LEVEL YOU NEED

Understanding the look of every coverage level is the key to picking the right foundation for your needs.
You'll still see your skin through foundations with sheer to medium coverage. Pick a foundation on the lighter side as a default when you're not sure exactly what kind of coverage you need. I always choose a foundation that is light to medium coverage because it's buildable.

When you want a long-wear foundation that doesn't require mid-day touch ups, or have acne or discoloration, opt for a heavier foundation and don’t forget your Primer!

4. DON'T FORGET ABOUT YOUR SKIN TYPE

Matte or dewy? That's the question to ask before swatching foundation shades. Your skin type is an important factor when it comes to choosing finishes. A dewy foundation tends to work best on normal to dry skin types and more mature skin.
Too much radiance on an oily skin type looks even oilier and its not a good feeling on the face.
Matte foundations are usually more suitable for combination to oily skin types.

5. ADAPT YOUR SHADE TO THE CURRENT SEASON
It's true: You won't be able to stick to one foundation shade year-round.
Our skin tends to warm up in the spring-summer while we're more active outdoors and in direct sunlight.  Even if you're wearing sun cream every day, our skin tone warms up.

Flawless Face Base Foundation. £19.95
Revel and rejoice in flawlessly fresh, silk-soft skin from dawn until dusk and beyond. Enhance your natural beauty with our utterly adaptable foundation. As light as a feather, it can be layered for a weightless, perfectly refined finish. Light-diffusing particles cover imperfections to give your skin an air-brushed yet natural look all day long – a photoshoot and bridal makeup favourite. Suitable for all skin types. Cruelty Free. Suitable for vegans.

Irresistible Face Base Mineral Foundation

BEST SELLER. AWARD WINNING. Mineral Irresistible Face Base Foundation. The NEW Travel size Mineral Irresistible Face Base Foundation with its exclusive mechanism means no mess and a more efficient way of applying minerals.

A true handbag proof hero, simply twist the lid to dispense the correct amount of loose powder needed for a single application.

Twist, Dispense, Lock & Go. Cruelty Free. Vegan Friendly.

BEST SELLING. Even the most beautiful imagination couldn’t dream up this reality. Our five-in-one multi miracle, BB Foundation contains everything your skin needs to look naturally radiant and feel beautifully rejuvenated all day long. Amino-rich soy extracts help to actively combat the signs of ageing, SPF 45 protects, our built in primer smoothes and light diffusing particles cover imperfections, all while moisturising and nourishing for a gorgeous glow.

Velvet Radiance Face Base Foundation. Mii’s weightless perfecting foundation softens fine lines, blurs imperfections and smooths skin tone. Our rich infusion of fresh carrot cells and seaweed extract helps protect, tone and firm skin, boosting hydration while radiating a natural glow with every wear. Cruelty Free. Suitable for vegans. As seen at London Fashion Week 2020.


https://www.facebook.com/graftonSpa/videos/1252879848376269/


For more information contact Georgina Directly at Grafton Spa &W ellness on 01327 810206 or 07754 940628


Georgina Pearse

Just 4 You Beauty & Hair

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