Mercedes-AMG Petronas Motorsport and TIBCO Extend Partnership
|Author: Bradley Lord||Published: 13th March 2018 14:15|
Brackley based F1 Mercedes-AMG Petronas Motorsport is delighted to confirm that the team has extended its partnership with TIBCO Software Inc., a global leader in integration, API management, and analytics.
The expanded partnership will continue to equip the team with advanced TIBCO® solutions throughout the 2018 Formula One season, supporting strategic decisions based on data collected from the team's new car, the Mercedes-AMG F1 W09 EQ Power+. This year's car is improved in every area over its predecessor and is the product of an advanced digital development ecosystem, created with the help of TIBCO.
TIBCO technology allows the team to access and visualise gigabytes of live and historical data, which are crucial in making live-time strategic decisions. Mercedes-AMG Petronas Motorsport is collaborating with TIBCO on advanced analytics to glean insights from TIBCO's visualisations, helping them make informed decisions, both at the factory and during the race. The TIBCO Connected Intelligence Cloud platform provides the foundation for this analysis, with the help of a team of TIBCO data scientists, through its Systems of Insight solutions.
"Winning a Formula One race takes more than a fast car; it is man and machine working together," said Toto Wolff, Team Principal and Chief Executive Officer, Mercedes-AMG Petronas Motorsport. "We continuously find ourselves driven by each other as a team, whether that's the motivation of the drivers to win on track, our engineers working in the factory to test every possible race scenario, or innovative partners like TIBCO who take our work to the next level with advanced technology. TIBCO's sophisticated solutions provide our team with visual data about the car's performance that clearly distinguishes relevant information from the rest. We're excited to expand our partnership and are motivated to keep winning in 2018, on and off the track."
"Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork. As such, it is similar to what many of our customers need to embrace for a successful digital transformation," said Thomas Been, Chief Marketing Officer, TIBCO. "The nature of data and digital are continuing to change Formula One, from design and collaboration, to strategy and real-time decisions. This sets a great example for any company looking to transform and lead with digital technology. We're very proud to empower the Mercedes-AMG Petronas Motorsport team with our TIBCO Connected Intelligence Cloud platform, helping them leverage unique insights to make critical decisions that improve all aspects of their operation."