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Design a buddy for Buddy and win 30 webcams for your school

Published: 28th May 2009 21:41

 Children and young people in schools across Staffordshire are being called on to use their creativity to help others by designing a problem solving friend for Buddy, the NSPCC's new schools' character for ChildLine.

This is the latest competition as part of the Idea campaign - a virtual creative agency for children and young people. The winner will receive 30 webcams for their school and their new character will join Buddy in posters sent out to all primary schools in September and it will be displayed online.

Buddy and his friend will help tell younger children all about the ChildLine service, including how it can help them solve problems and deal with their worries and why this is important. Schoolchildren get the chance to decide what Buddy's friend should look like and what problems they might be able to help each other with.

Information recently sent to all schools in Staffordshire provides details of how the competition can be incorporated in to English, PSHE (personal social and health education), Art or ICT (information communications technology) and SEAL (social and emotional aspects of learning) lessons at key stages 1 and 2.

Idea is a six month long campaign that encourages children and young people to express themselves and their feelings in a creative way. The initiative, launched in December 2008, is already supported by thousands of children who respond to briefs such as designing a game which visitors to childline.org.uk could play whilst waiting for a counsellor, telling Idea what makes them happy or designing a ChildLine poster to be distributed in schools.

Ian MacArthur, creative director and head of brand marketing at the NSPCC, said: "We recognise that we need to continuously develop and build the relationship that children and young people have with ChildLine so that the service remains relevant and in tune with their lives. We also know that young people value very highly the support of their peers, so we have been offering opportunities for children and young people to help us develop future promotional activities in order that our communications are always credible to them."
Entries for the Buddy competition can be submitted through filling in the online form or via post. The closing date for all submissions is Friday 26 June. To find out more or to book a visit from an NSPCC schools organiser and Buddy go to www.idea.me.uk/schools

By creating a friend for Buddy and supporting the campaign schools can help to ensure that every child feels able to call ChildLine on 0800 1111 whenever they have a worry.

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