New Ford Fiesta 'Reversing Camera'
|Published: 16th November 2010 21:50|
The new Ford Fiesta is the best selling car in Britain and now, quite literally, has eyes in the back of its head.
The new Ford Fiesta is the best selling car in Britain and now, quite literally, has eyes in the back of its head. Yes folks, this long established supermini is newly available with an optional £475 reversing camera. This 'big car' feature is fitted to an enlarged rear-view mirror that splits to include both a traditional reflection and the new screen.
Mark Simpson, Ford of Britain marketing director, said: "Fiesta has taken the top sales spot for small cars every month since the start of 2009. We know that whilst customers may choose a smaller car than before perhaps for economy reasons, they still want the technology and comfort features to make their Fiesta a premium choice."
Fair enough, Mark. The reverse camera upgrade, which is available on every model except the entry-level Studio, also includes rear parking sensors, handy automatic headlights, and rain sensing windscreen wipers. That's a very impressive upgrade for a modest price, but what else does this eternally popular supermini have to offer?
The new Ford Fiesta sells in copious sums because it performs beyond its bargain basement price tag. This means its handling is sharper than a new needle, the ride is comfortable, and there is enough space to carry four adults and 295-litres of luggage. The Fiesta also earned the maximum five-star Euro NCAP safety rating, and has an enviable reliability record.
The Fiesta is available with a wide range of engines, but one of the most economical is the 1.4-litre diesel. This 67bhp variant averages a highly credible 67mpg, which means its emissions are low enough for it to sit in road tax band B/£20. The downside is that it takes a lengthy 14.4 seconds to reach 60mph. A speedier alternative is the 1.6-litre 118bhp petrol model that hits sixty in 9.6 seconds, and still averages 47mpg.
So, the new Ford Fiesta is economical, spacious, safe, and now available with an optional reversing camera. No surprise then it sells like sliced bread.