Dayinsure is new title partner for World Rallycross Championship of GB at Silverstone
|Author: Jonathan Gill||Published: 7th December 2018 09:11|
UK’s leading short-term vehicle insurer spreads the word by backing innovative Speedmachine Festival
Dayinsure – the UK’s premier provider of online, short-term vehicle insurance – is delighted to announce an exciting new headline title partnership with Britain’s high-profile round of the action-packed FIA World Rallycross Championship presented by Monster Energy.
Staged at Silverstone – the home of British motor sport – the Dayinsure World WRX of GB takes place over the 25/26 May Bank Holiday 2019 weekend as the main attraction at the spectacular Speedmachine Festival.
First introduced last year and masterminded by IMG – a global leader in sports, fashion, events and media – Speedmachine Festival has revolutionised traditional motor sport by creating the ultimate adrenaline-fuelled extravaganza.
Targeting new audiences with an innovative cocktail of live music from the hottest acts, mouth-watering street food, eSports, great family entertainment plus a major World Championship showpiece proved to be an overnight hit with more than 27,000 flocking to Silverstone for the inaugural blockbuster earlier this year.
World RX Managing Director for IMG, Paul Bellamy, said: “We are delighted to be partnering with Dayinsure as together we bring World RX of GB back to Speedmachine Festival for another weekend of action-packed and high-octane entertainment in 2019. With Dayinsure’s support, we have even bigger and more exciting plans for the eagerly-anticipated follow-up at Silverstone.”
Dayinsure’s new venture comes at the end of a highly productive three-year programme as title sponsor of Dayinsure Wales Rally GB – a tremendously effective partnership that has generated significantly increased awareness for the availability of short-term vehicle insurance and has helped Dayinsure’s business more than double.
“We have thoroughly enjoyed our involvement with Wales Rally GB and during that time our business has gone from strength-to-strength – now we are building on that success by introducing the benefits of Dayinsure to a new, younger and more dynamic generation of customers,” asserted Dennis Ryan, the company’s Founder and Chairman.
“For fast and furious action, you really can’t beat World RX – it combines all the thrills of racing and rallying in a short, sharp format delivering electrifying, edge-of-the-seat entertainment for hugely passionate fans. Add in all the amazing attractions of SpeedMachine Festival plus the kudos of Silverstone, and it’s easy to see why all of us at Dayinsure are so enthused by this far-reaching new partnership with IMG and World RX.”
Maximising its title sponsorship, Dayinsure will not only be providing a great selection of fun-fuelled activities for those tens of thousands at Silverstone but will also be assisting in boosting event promotion with initiatives such as the epic #Skydriver viral video – as seen by millions around the globe on social media.”
Dayinsure offers comprehensive vehicle coverage for as little as two hours, which protects the owner’s no claims discount as the policy refers to the person borrowing the vehicle.
All Dayinsure policies are underwritten by two of the UK’s leading insurance brands in Aviva and Allianz, both of whom have award-winning claims-handling departments. That is why Dayinsure’s 24/7 online service is the number one go-to place for temporary vehicle insurance cover.
Tickets for the Dayinsure WRX of GB at Speedmachine Festival are now on sale in time for Christmas.