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Why Is There a Need to Conduct an SEO Analysis?

Published: 20th January 2021 09:36

 

As we know, one of the most effective tools to generate traffic to your website is through search engine optimisation (SEO). Maximising SEO will help you make your website visible by putting you in a favourable position on a search engine results page (SERPs).


A ranking system determines the positions of links or websites in SERPs. This ranking system has numerous factors, including page speed, security, accessibility of the website, mobile-friendliness, domain age, URL, authority, content, and so much more. Even the simplest elements, such as whether your URL is easy to read and understand, affect your rank in SERPs. The higher you rank, the better position you have and the more easily visible you are to customers as some would not even go to the second page of the results if they already found something in the first one. It is one of the main reasons why conducting an SEO analysis is essential.


What is SEO Analysis?

As mentioned above, assessing the elements above and how they affect a page or website's rank is what an SEO analysis focuses on. There are two specific periods when you should have an SEO analysis. It is before you implement an SEO campaign and after you do so. SEO contractors or service providers that offer SEO consulting, such as DallasSEOGeek.com - SEO Consultant will require an SEO analysis for your website before they can suggest SEO strategies for you and layout an overall SEO game plan. They will need to know your website’s areas of improvement and its strengths that one can highlight. More so, through the initial analysis, the SEO experts you will hire will be able to plan what actions to take so your website can rise to the top.


The second time you are advised to conduct an SEO analysis is to materialise your SEO campaign. It is essential to evaluate whether the campaign generated positive results or not. After the second SEO analysis, you can now compare the old SEO report to the new one to monitor the changes. If the SEO campaign worked effectively, you should observe a positive difference from both accounts.


Here is what an SEO Analysis should include:


  • Statistical Data

Complete data is needed in every SEO analysis. It is where you can evaluate the numbers your website generates. These numbers pertain to the number of people looking for the keyword you embed on your website and content, your competitor’s performance, and the quantity of traffic to your page.


  • Keyword Research

Lists of keywords that suit your website can be uncovered from an SEO analysis.

 

  • Complete Detailed SEO analysis

For people who are not very knowledgeable about SEO, a company needs to analyse to provide their clients with an easy to read and informative report.


  • Latest and current search engine rankings

Knowing your rank among the numerous websites and links you have to compete with allows your SEO contractors to gauge the intensity of efforts that must be undertaken to climb your way to the top.


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