Five Key Marketing Lessons You Can Learn from the Online Casino Industry
|Published: 24th May 2021 09:28|
Online casino businesses may have started with an unfair advantage since their business has been entirely online from the beginning. They’re not trying to force old ways of marketing into new outlets but have the freedom to tailor their marketing to precisely what they need.
Because of this advantage, they can react quickly to changes in the business environment. They gain a huge advantage by being ‘agile’ in the way they tackle marketing. The good news is you can adopt this approach too.
If you’ve been wondering if it’s legal to gamble at a svenska casino, there’s no need to worry. Since 2019, all casinos are permitted as long as their operators have the proper licenses, and all players are confirmed to be over 18 years of age. The responsible licensing body in Sweden is Spelinspektionen, also known as The Gaming Inspectorate or Gambling Authority.
Licensing and regulation are a positive thing, as it means there is more protection for the players. Indirectly, it also benefits the citizens through tax collection from the gambling companies and ensures their compliance with GDPR laws to protect their privacy.
Amy Martinsson is an expert on the online casino industry in Sweden. She has a special interest in marketing and search engine optimization and can share her valuable insight on these topics.
Five Key Marketing Lessons
The online casino industry has used many techniques in marketing with excellent results.
Here are five of the key ones that you can put to good use in your marketing plan:
Offer Bonuses and Promotions
Few people can resist the idea that they’re getting something for nothing. It doesn’t have to be only a one-time approach either as, once you have secured the client, you can offer further bonuses and promotions to get the maximum benefit from this technique. These offers are sure to keep your customers happy and coming back for more.
While these are similar to bonuses and promotions, they work well to help retain customers who may be starting to look elsewhere. It may be tempting to try out other companies, but it’s human nature to stick with what’s familiar. If your loyalty rewards are attractive and offer real value, there will be no reason for your customer to go elsewhere.
A good website design is an essential part of your marketing, although it’s far from being the only place where creativity is valuable. It’ll benefit you to apply creative thinking at all stages of the interactions you have with your client. You could develop new types of bonuses and other rewards, offering them at different levels of your engagement with the client.
If you apply creativity to the way you tackle your advertising, you can achieve the same or better results at a much lower cost. An example of this would be applying SEO (Search Engine Optimisation) throughout your website, which requires you to think more about what your customers might be searching for and ensure you provide it.
Whatever approach you take with your advertising, its main purpose is to increase your brand’s visibility, whether that’s your business or your personal brand. This need not involve the huge expense of TV advertising. Something highly visible on a local, much smaller scale may be just what you need.
As nearly everyone has a smartphone or tablet now (and many have both), it’s essential to interact with your clients over these devices. You might not need to go to the trouble and expense of having an app developed, as it’s become much easier to optimize a website for mobile use. It’s worth consulting an expert, though, as few things annoy people more than poorly performing apps.
Provide a Choice of Easy Payment and Withdrawal Methods
As the primary purpose of every business is to make money, this is probably the most important lesson of all. You’ll please your clients if you make it as easy as possible for them to pay you. Offering several choices gives them the flexibility to choose what suits them best at the time. Hand in hand with this comes different withdrawal methods.
There may be regulatory constraints around these methods, primarily to guard against money laundering. Still, as long as you stay within these legal requirements while still making it easy for your customer, you could provide plenty of flexibility. Here’s a beautiful opportunity to create trust between you and your customer if you get it right. Once your customer trusts you, they’re likely to keep coming back for more.
Now that you know some of the techniques that online casinos have proven to be successful, why not take a look and see if you can identify them at your favourite online casino? Then you’ll have a first-hand understanding of how they appeal to potential customers, and you could think about how to use them in your own business. Even if you don’t have a business, you could apply these lessons to how you promote yourself.