Your AMAZing business Listing is the portal to show people exactly what you are all about. The more personal the better as it will help people to feel connected with you. This is your own space to tell the world why you're great!
Try starting out with the 5 W's – Who, What, Where, When & Why. Making sure that you have covered all the important facts that they need to know.
Also take a moment to think about what you want to achieve with the business listing, as you can edit it through the year you might want to target different products or areas within your business at different times. Some common targets might be things like footfall, product sales or pre-bookings. Try to choose one so that you give a clear message.
Who are you and what is your background, experience and aim.
What are you offering to the public – pointing out the features and benefits. ( for example a feature might be ‘free delivery service' a lot of people leave it there but to go one step further helps people to imagine themselves experiencing the feature, so the benefit of a delivery service is ‘making your life easier' or ‘ to ensure it reaches you in perfect condition' .
What (if any) special offers/guarantees are available, pre- booking needs or lead times on orders.
Where are you offering your business and where can they find you
When are your opening times, special events to note
Why are you better than your competitors? Now it is not a good idea to say things about your competitors but try to think of what makes you unique? Do you offer any extras? If not then perhaps you are reliable, organised or quick?
Action!
What do you want the reader to do next? Contact us now! Book now! Call for an informal chat! Come and see us for a free sample! Tell people – they will leave your Listing with that fresh in their mind, feeling like they know all about your company, how you can help them and what the next step is.
So now you have your text it is important to make sure that it is easy for your reader to follow and that it's an engaging read. This is where you can use the formatting and styles buttons. See the examples below – they are both have the exactly the same text.
© Copyright 2005-2024 AboutMyArea
Community Franchise Limited - Registered Office: Unit 1 | The Courtyard, Goldsmith Way | Eliot Business Park | Nuneaton | CV10 7RJ
Company Registered in England 05863396 Tel: 0871 384 9936